Our History

The LUBUDS story began back in 2006, and since has seen its success build year by year. In the fiercely capitalist society of Hong Kong, LUBUDS Management Company has accomplished steady growth over multiple business spectrums, including hair care, salon facilities, business consultancy and food and beverage. The company has been rewarded by consistently representing its core values of premium quality and customer focus, and only employing people who sincerely represent these values.

LUBUDS has been a key player in Hong Kong hair care since its creation, and houses an exciting portfolio of professional hair taming, styling and after caring sensations. Originally opening as the NIOXIN centre, the worlds leading hair care brand, the revolutionary HAIRCHITECT Institute was the first string to the LUBUDS bow. This centre of salvation focuses on providing women with a healthy and glimmering head of hair and uses the latest in hair care technology and products. These products, namely HAIRCHITECT, formulated in Italy, and also HLab by HAIRCHITECT are the professional product range produced and distributed by the company itself.


Mr. Louie S. L. CHUNG
Chief Executive Officer

In the early years, Chung Sze Long, Mathematics Graduate of University of Waterloo, has thrived in the field of communications technology, and has developed a familiarity with the market and the global economic trends. Afterwards, he was employed at FINET Group Limited as the Executive Director, which has successfully been listed on the market. As he began to understand the economic trends of Hong Kong, he switched his field of business to business consulting, restaurant, and hair and beauty industry. With expertise and accurate marketing strategies, he founded the LUBUDS Group, and LUBUDS F&B Group Limited, which, over the years, had opened over 32 restaurants in Hong Kong, Macau, and China. Similarly, Mr Chung owns multiple cosmetics and hair beauty brands, and has collaborated with international beauty industry giants such as NIOXIN, GK, and Miracle, and has developed close relations with many major Asian retailers as Li & Fung Asia, Aeon Group, Watson, PARKnSHOP and Wellcome, Wing On Department Store, City Super, CitiStore, Hong Kong Professional Teachers' Union, the Hong Kong Nurses Association.

Mr Chung is currently occupying the positions of CEO of LUBUDS Group, Chairman of LUBUDS Asia Limited, Chairman of LUBUDS F&B Group Limited, and Chairman of TONI&GUY Hong Kong Limited.